Tag: classical music

Diggin’ da Double Bass

June 1, 2007 15 comments

Last night, I brought Ethan and Tina to catch Oceanskies and her fellow double bass players performing at a free event called Basso Bravo! This is a half-hour special aimed at getting members of the public to better appreciate classical music.


Belonging to the ensemble d’Bassists, the quartet were playing at the Esplanade’s Concourse as part of the Singapore Art Festival. d’Bassists is actually part of the National University of Singapore Symphony Orchestra, which is based in NUS Centre for the Arts.

Putting the Spin on Classical Music

May 10, 2007 Blog 18 comments

Classical music never looked this good (Courtesy of www.tangquartet.com)

As a marketer for the arts and heritage, I am often faced with a conundrum when promoting culture. How far should we go to attract the masses? Is there a way to balance popular appeal with artistic finesse?

For the purposes of this post, let me focus on classical music which is a request by my heritage kaki Oceanskies who plays a mean double-bass. How does classical music, long considered the poorer cousin (at least in album sales) of other genres like rock, pop, jazz and electronica, make the mark with the masses?