Tag: communication strategy

10 Steps to Building Social Businesses

January 15, 2013 Social Influence 2 comments

Social Business - Edelman
Courtesy of Edelman 

As I’ve previously blogged about, the future of business is social.

In a world where we’re permanently thumbing our smartphones, swiping a tablet or typing on a notebook, it is impossible to ignore the significance of social channels in business. While everybody in a start-up can “go social” quite easily, how should medium to large organisations craft their policies, re-route their processes, re-build their structures or re-wire their systems?


Why Companies Should Think Like The Media

May 17, 2011 Content Marketing no comments


Larry Kramer of CBS MarketWatch (source of image)

In the hypercompetitive world of producing and peddling information, one finds that media companies are often compelled to innovate lest they perish.

The advent of multiple social media and networking channels, mobile connectivity, and citizen journalism have accelerated the need for the media constantly keep abreast of the latest developments in their reader’s, viewer’s and listener’s taste and preference.