Tag: competition

Surviving Disruptive Innovations

March 15th, 2013   •   8 comments   

Surviving Disruptive Innovations
Was Borders a victim of Disruptive Innovation? (courtesy of Wikimedia Commons

Tower Records. Borders. Kodak. Maybe even Research In Motion (RIM)?

The list of casualties to disruptive innovations grow longer each day. By clinging to the status quo and failing to recognise the threats of disruptive consumer behaviours, technologies, or business models, these companies have sounded their own death knell.
Read More

Market Thy Neighbours as Thyself

November 11th, 2012   •   no comments   

friendly shop owner
Marketing can be a friendly activity (Courtesy of {eclaire})

Sometimes, I wonder why the world of marketing has to be so competitive.

Many marketing strategies reek of a “command and conquer” mentality. We’re constantly told to “benchmark” against our competitors, “target” or “ambush” our customers, offer “value” pricing, and “position” ourselves such that we have an “advantage” over other similar businesses.
Read More

Contrarian Competitive Strategies

March 15th, 2011   •   no comments   

Source of image

Have you noticed how businesses, like humans, tend to adopt a herd mentality? Some examples:

– Opening and closing hours of retail shops (normally 10 am to 10 pm, with extended hours only during festive breaks)

Read More