Tag: competition

Surviving Disruptive Innovations

March 15, 2013 Business and Management 15 comments

Surviving Disruptive Innovations
Was Borders a victim of Disruptive Innovation? (courtesy of Wikimedia Commons

Tower Records. Borders. Kodak. Maybe even Research In Motion (RIM)?

The list of casualties to disruptive innovations grow longer each day. By clinging to the status quo and failing to recognise the threats of disruptive consumer behaviours, technologies, or business models, these companies have sounded their own death knell.


Market Thy Neighbours as Thyself

November 11, 2012 no comments

friendly shop owner
Marketing can be a friendly activity (Courtesy of {eclaire})

Sometimes, I wonder why the world of marketing has to be so competitive.

Many marketing strategies reek of a “command and conquer” mentality. We’re constantly told to “benchmark” against our competitors, “target” or “ambush” our customers, offer “value” pricing, and “position” ourselves such that we have an “advantage” over other similar businesses.