consumer research | Cooler Insights

These 5 Whys Will Boost Your Content Marketing

Walter — Thu, 01 Mar 2018 14:09:21 +0000

Does your online content look dull and sound insipid? Discover how Toyota's "5 Whys" can add a sparkle to your content marketing efforts here.

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Turning Silver into Gold: Book Review

Walter — Wed, 10 Sep 2014 04:41:00 +0000

What is the fastest growing yet often neglected consumer group? One that has contributed to a demographic bulge of about 77 million people in the US? Yes, I’m talking about the Baby Boomers, i.e. those born from 1946 to 1964. Hitting their silver years over the next decade or so, Baby Boomers represent the largest […]

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What Chinese Want: Book Review

Walter — Sun, 29 Jul 2012 23:27:00 +0000

With a population of 1.3 billion sprawled over a gargantuan 9.6 million sq km, the People’s Republic of China is widely known as the factory of the world. The middle kingdom’s dominance of global economic and socio-political affairs is impressive, with many regarding them as the “factory of the world”. Its ability to mobilise epic […]

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7 Ways to Use Deep Metaphors in Marketing

Walter — Wed, 18 Jan 2012 23:03:00 +0000

Use the power of deep metaphors to better understand your customers, and improve the way you marketing and advertise your brands.

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To Research Or Not To Research?

Walter — Mon, 17 Oct 2011 13:05:00 +0000

P&G researchers study customers where the action truly is (courtesy of Science in the Box) Marketing research is a huge cannon in any marketer’s arsenal. Or is it? The weapons of choice? Street surveys, focus group discussions, straw polls, online surveys, telephone interviews, and behavioural observations. Supplement these with secondary (desktop) research findings published by […]

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