consumer trends | Cooler Insights

10 Mega Trends for the Next Decade

Walter — Thu, 16 Aug 2012 13:39:00 +0000

The Internet of Things is a Mega Trend for the next Decade (courtesy of Take Me To Your Leader) If we can gaze into the crystal ball, what would the future behold? How would the next 10 years be like in terms of business, society and culture? Thanks to an invitation from the Pacific Asia […]

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Reaching the Consumer of the Future

Walter — Fri, 18 May 2012 15:07:00 +0000

What are some of the big issues facing the consumer of tomorrow? How should retailers, lifestyle businesses and fashion brands equip themselves to reach these customers? Speaking at the recent Asia Fashion Summit, Ruth Marshall-Johnson, Senior Editor of Think Tank at WGSN, highlighted that consumer businesses need to consider five key trends and suggested how […]

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Montages, Mashups and Morality in Music

Walter — Sun, 20 Mar 2011 10:32:00 +0000

Source of image In an attempt to understand what’s hot in today’s music scene (and chill out after a tough day’s work), I’ve been viewing music videos on Youtube, checked out Billboard’s Hot 100, and listened to the most popular hits on MySpace. What I discovered was pretty fascinating – and perhaps a little shocking […]

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Chief Culture Officer – A Book Review

Walter — Mon, 24 Jan 2011 14:26:00 +0000

On a recent visit to the public library at Bukit Merah (I love them for their wide selection), I managed to locate a copy of Chief Culture Officer by cultural anthropologist Grant McCracken. With the tagline “How to Create a Living, Breathing Corporation”, McCracken proposed that a new professional – the Chief Culture Officer or […]

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