consumers | Cooler Insights https://coolerinsights.com Content Marketing and Social Media Agency in Singapore Sat, 06 Dec 2025 02:12:26 +0000 en-GB hourly 1 https://coolerinsights.com/wp-content/uploads/2015/09/cropped-Cooler-Insights-Square-Logo-32x32.jpg consumers | Cooler Insights https://coolerinsights.com 32 32 6 Myths of Content Marketing https://coolerinsights.com/2015/02/6-myths-of-content-marketing/ https://coolerinsights.com/2015/02/6-myths-of-content-marketing/#comments Tue, 24 Feb 2015 14:01:54 +0000 http://coolerinsights.com/?p=646 Content marketing is all the rage now. Unfortunately, it is beset with misunderstandings and myths. What are some of the myths in content marketing?

The post 6 Myths of Content Marketing first appeared on Cooler Insights.]]> https://coolerinsights.com/2015/02/6-myths-of-content-marketing/feed/ 1 Why Prison and Locker Rooms are Pink https://coolerinsights.com/2014/03/why-prison-and-locker-rooms-are-pink/ Wed, 19 Mar 2014 06:43:00 +0000 http://coolerinsights.com/uncategorized/2014/03/why-prison-and-locker-rooms-are-pink/ Wonder why you feel more Chinese in Chinatown, or support certain causes over others? Discover hidden truths in behavioural economics and social psychology here.

The post Why Prison and Locker Rooms are Pink first appeared on Cooler Insights.]]> The Art of Engaging Online Audiences https://coolerinsights.com/2014/02/the-art-of-engaging-online-audiences/ Wed, 12 Feb 2014 05:28:00 +0000 http://coolerinsights.com/uncategorized/2014/02/the-art-of-engaging-online-audiences/ Courtesy of Hollywood Sapien We’re both actors and audiences in the age of ubiquitous mobile social networks. Powered by tablets and smartphones, we either play the role of thespians or theatre-goers. Don’t believe me? Well, consider the following: : 1) Every post, update, upload or tweet is an embodiment of  our desired public image. Contrary […]

The post The Art of Engaging Online Audiences first appeared on Cooler Insights.]]> The 3 Cs of Convergence Marketing https://coolerinsights.com/2013/01/the-3-cs-of-convergence-marketing/ Mon, 28 Jan 2013 00:27:00 +0000 http://coolerinsights.com/uncategorized/2013/01/the-3-cs-of-convergence-marketing/ Where can you find the sweet spot of marketing? I believe it lies at the intersection of your customers, channels, and competitors. Read on to learn more here.

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