Tag: Conversational Capital

Conversational Capital: The Secret to Buzz-worthy Products

November 29, 2011 Book Reviews, Social Influence no comments

By now, many of you would have heard of buzz and viral marketing, experiential marketing, and the art of conversational marketing.

Some of you may have also learned about three key of the most important marketing ideas in the 2010s (and 2020s): creating a Purple Cow, pushing an idea over the Tipping Point, and the almost religious need to use social media in marketing.