corporate social responsibility | Cooler Insights

When Marketing Feels Like Religion

Walter — Tue, 03 Jun 2014 01:02:00 +0000

Can marketing scale Maslow's hierarchy of needs to allow customers to achieve self-transcendence? I believe so, and here's how.

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Splashing Good Times at DBS Marina Regatta

Walter — Wed, 29 May 2013 14:19:00 +0000

Ethan having a spinning good time at the DBS Marina Regatta 2013 Do you know that I was once a varsity dragon boater? While those days were long gone, I still enjoy canoeing and paddling. I’m also drawn to carnivals that promote sports and active lifestyles. Thus, it was a no-brainer for my family […]

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10 Commandments of Ethical Enterprises

Walter — Tue, 14 May 2013 05:42:00 +0000

Can you guess the name of this actor? (courtesy of Lawson Stone) In the social era, everybody’s becoming an activist. Don’t believe me? Just look at the feeds on your Facebook or Twitter accounts. Empowered by the social web, everybody’s posting, sharing, retweeting, commenting, or liking a political, social or environmental cause these days. Causes […]

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An Innocent Story: Book Review

Walter — Thu, 02 Aug 2012 22:25:00 +0000

Written by writer and brand consultant John Simmons, Innocent narrates the brand story of how Cambridge graduates Jon Wright, Adam Balon and Richard Reed built a “tasty little juice company” with a unique culture founded on strong values. Embodying the informal, casual wit of the company, the founding of Innocent is summarised on their website […]

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