Tag: creative strategy

Which Comes First? The Picture or the Word?

September 21, 2009 7 comments

On the world of advertising, three posts in particular hit me recently. All three looked at the various visual and verbal effects of advertisements and their relative impacts on a consumer’s response.

The first is by Vivienne of Versa Creations, who shared about Ikea’s latest advertisement which apparently confuses more than it convinces with poorly taken pictures. Have a look at the advertisement below to see what I mean:


Courtesy of Versa Creations