Since time immemorial, man has been bewitched by stories.
A vital weapon in our communication arsenal, great stories represent universal truths and connects deeply with us.
Every now and then, you come across a nice marketing idea that not only catches the eye but changes conventional perception of how advertisements should look like. As I was flipping TODAY newspaper this morning, the following job advertisement caught my eye.
What I like about this ad is that it chooses not to adopt a conventional job advertisement format which lists down the various job requirements in bullet points, and is often written in a more straight forward manner.
The use of the visual provides a nice touch, and the use of colours is balanced in a harmonious manner while highlighting certain text which needs special attention. What’s more, the copy is beautifully written and pitched at the right level for the premium world-class restaurants that the Marina Bay Sands will be opening.
It would be great to see more organisations take the plunge by investing in creative and innovative job recruitment advertisements. People are the most important resource in any company, and it is absolutely critical to ensure that you hire only the best that your money can afford.