Conversational Capital: Book Review

Article first published as Book Review: Conversational Capital by Bertrand Cesvet on Blogcritics.

By now, many would’ve heard of buzz and viral marketing, experiential marketing, and the art of conversational marketing. Many would have also learned about three key marketing ideas: creating a Purple Cow, pushing an idea over the Tipping Point, and the almost religious need to use social media in marketing.

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