Tag: customer research

Why Customers Really Buy: Book Review

August 20, 2012 Blog 1 comment

How do you find out what truly makes your customers tick? Can you understand what your customer REALLY wants through surveys, focus groups, and structured interviews?

The answer, according to Linda Goodman and Michelle Helin, is “No”. Debunking traditional research predicated on the above yardsticks, the authors of “Why Customers Really Buy – Uncovering the Emotional Triggers that Drive Sales” claim that true insight can only be achieved through conducting emotional-trigger research.


Are Your Customers Really Comfortable?

August 4, 2010 Blog 1 comment
Mummy's 64th BD @ Relish
My family loves to visit Relish (by Wildrocket) for their great service, comfortable ambience and fabulous food.

Don’t ever assume that your customers are the exact duplicate of you. Chances are, they aren’t.

There are so many reasons why they may be different. Human beings are such complex creatures that entire disciplines like anthropology, sociology and psychology have evolved in desperate bids to understand their behaviours.