Tony Hsieh, CEO and Chief Happiness Officer of Zappos.com (courtesy of Sunni Brown)
UPDATE: 28 November 2020 — Tony Hsieh has tragically passed away in a house fire at the age of 46. May he rest in peace.
Few companies are as zealous as Zappos in ensuring that excellence is ingrained into every single process, person and policy of the organisation.
Radical and almost ruthless in their quest for the holy customer grail, Zappos is famous for legendary strategies which few of their competitors dare to take up.