Tag: digital PR

The ABCs of Influencer Marketing

January 4, 2015 Content Marketing, Social Influence 2 comments

What is Influencer Marketing all about? How do you pick the right influencers to work with your brand, and how much should you pay for them?

In this article, I will cover the basics of who influencers are, what influencer marketing is all about, ways to work the right influencers to work for your brand, the cost of engaging an influencer, and how you should choose the best influencers to partner with.