emotional marketing | Cooler Insights

Why Customers Really Buy: Book Review

Walter — Mon, 20 Aug 2012 03:01:00 +0000

How do you find out what truly makes your customers tick? Can you understand what your customer REALLY wants through surveys, focus groups, and structured interviews? The answer, according to Linda Goodman and Michelle Helin, is “No”. Debunking traditional research predicated on the above yardsticks, the authors of “Why Customers Really Buy – Uncovering the […]

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Marketing – Fact, Fantasy or Fallacy?

Walter — Sun, 06 May 2012 14:12:00 +0000

Too bad marketers don’t have growing noses like Pinnochio! (source of image) In the world of marketing, there are three schools of thought. The first is the school of facts. Proponents of this idea hinge much of their marketing on bread and butter issues, focusing on very tangible aspects of their products or services such […]

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The Power of Emotions

Walter — Mon, 09 May 2011 00:36:00 +0000

“And Jesus Wept” (Courtesy of A View From The Edge) Over the past couple of weeks, Singapore’s General Elections captured the attention of many Singaporeans, resulting in a Polling Night that had a nail biting finish. More than 2 million people casted their votes for the future of Singapore. In reading, viewing and listening to […]

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The Four Greatest Emotions of the Heart

Walter — Mon, 19 Apr 2010 00:37:00 +0000

Do you know that your heart isn't actually the seat of your emotions? Learn what the four greatest emotions are, and how you can work with them here.

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