https://coolerinsights.com Content Marketing and Social Media Agency in Singapore Mon, 16 Jan 2017 02:33:53 +0000 en-GB hourly 1 https://coolerinsights.com/wp-content/uploads/2015/09/cropped-Cooler-Insights-Square-Logo-32x32.jpg https://coolerinsights.com 32 32 https://coolerinsights.com/2015/01/twitter-is-not-a-strategy-book-review/ https://coolerinsights.com/2015/01/twitter-is-not-a-strategy-book-review/#comments Wed, 07 Jan 2015 13:59:25 +0000 http://coolerinsights.com/?p=3192 How do we build strong brands in the digital age? Should brand marketers favour algorithms and analytics over inspiration and creativity?

The post Twitter Is Not a Strategy: Book Review first appeared on Cooler Insights.]]> https://coolerinsights.com/2015/01/twitter-is-not-a-strategy-book-review/feed/ 1 https://coolerinsights.com/2014/09/the-7-rules-of-social-storytelling/ Wed, 17 Sep 2014 14:04:00 +0000 http://coolerinsights.com/uncategorized/2014/09/the-7-rules-of-social-storytelling/ In the social age, effective storytelling requires brands to wow their audiences and touch their hearts. Discover what the 7 Is of storytelling is and how you can apply it to your brand.

The post The 7 Rules of Social Storytelling first appeared on Cooler Insights.]]> https://coolerinsights.com/2013/10/the-five-levels-of-customer-engagement/ https://coolerinsights.com/2013/10/the-five-levels-of-customer-engagement/#comments Sun, 27 Oct 2013 05:28:00 +0000 http://coolerinsights.com/uncategorized/2013/10/the-five-levels-of-customer-engagement/ Customers are the only reason for your existence. Discover how you can better engage your customers with the 5 Es of customer engagement.

The post The Five Levels of Customer Engagement first appeared on Cooler Insights.]]> https://coolerinsights.com/2013/10/the-five-levels-of-customer-engagement/feed/ 2 https://coolerinsights.com/2013/09/why-you-need-to-sweat-the-small-stuff/ Sun, 08 Sep 2013 06:12:00 +0000 http://coolerinsights.com/uncategorized/2013/09/why-you-need-to-sweat-the-small-stuff/ In marketing your brand, does bigger necessary mean better? Not if you goof up the important small stuff like customer service, brand experience, and post purchase encounter.

The post Why Branding Means Sweating The Small Stuff first appeared on Cooler Insights.]]>