https://coolerinsights.com Content Marketing and Social Media Agency in Singapore Tue, 12 Jan 2010 23:47:00 +0000 en-GB hourly 1 https://coolerinsights.com/wp-content/uploads/2015/09/cropped-Cooler-Insights-Square-Logo-32x32.jpg https://coolerinsights.com 32 32 https://coolerinsights.com/2010/01/suprising-versus-satisfying-your-customers/ Tue, 12 Jan 2010 23:47:00 +0000 http://coolerinsights.com/uncategorized/2010/01/suprising-versus-satisfying-your-customers/ Surprising Them May Be Better Than Satisfying Them (Courtesy of Anthony Cain) In many B-schools, the mantra for marketing goes something like this: Do surveys and profile studies to determine what your target customers prefer. Look at how your competitors are doing it. Better yet, undertake a benchmarking exercise to see what their best practices […]

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