Tag: experiences

7 As of Marketing Experiences

January 12th, 2007   •   1 comment   

Sprite Shower - Marketing Experiences

Sprite Shower – a great example of experiential marketing (courtesy of Exact Drive)

How do you market a theme park, museum, or holiday resort? Do the traditional 4 Ps of Product, Price, Place and Promotion still work?

The answer certainly lies less in your marketing mix and more in what I’d call your Experience Mix.
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