Being one who don’t mind an occasional tipple (or two or three), I have always wondered about why alcohol advertisements – particularly those touting beer – have always set the benchmark in terms of humour and hilarity.
Targeted at largely men, alcohol ads often tackle the lowest denominators of male desire. It is little wonder then that sexy scantily clothed females, outright sillyness and football/soccer/footie (or any combination of the above) are often used as themes. Somehow the idea of having a good time, getting a beer buzz and laughing till you drop seems to flow beautifully together. Oh and of course celebrities like the sensational Jessica Alba and the whimsically whiskered George Lam, amongst others.