Tag: gas station

The Parables of Petrol

April 14, 2007 Blog 9 comments

Thanks to my new toy, my latest posts tend to be picture heavy. This one revolves around the Singapore Petroleum Company (SPC) petrol station at Havelock Road.

Those active in share investing would know that homegrown SPC has been doing extraordinary well in the local bourse. Most notable amongst their achievements was the ability to fend themselves against much larger foreign competitors like Shell, Exxon-Mobil and British Petroleum (BP).

SPC’s biggest coup was in purchasing all 28 BP stations in Singapore. It broke away from convention by maintaining an attractive price-based discount instead of offering customers loyalty points which can be redeemed for products and services. This subsequently led the other petrol giants to follow suit.