Tag: generation Y

How to Manage “Gen Y” Workers

April 25, 2010 Blog 2 comments


How are Generation Y (Gen Y) workers perceived in general? What should organisations do to attract and retain Gen Y talents? Are they any different from their older and more senior colleagues?

The answers to these and more were covered in a recent talk organised by the Institute of Advertising Singapore which featured the results of a joint research project between the GMP Group and Temasek Polytechnic. Also known as the Millenial Generation, the term Gen Y refers to the cohort of individuals born from the 1980s and 1990s. In the GMP-TP survey of some 2,610 respondents (including about 567 Gen X-ers and Baby Boomers), they are considered those between 18 to 27 years of age.

Are We Ready for Generation Y?

February 28, 2009 Blog 1 comment

Courtesy of debaird

Came across this article on the definition of Gen Y folks (also called Millenials, Digitals and Echo Boomers) by Mark Healy which stated some possible responses by marketers to this generation should be. Quoting from the article, here’s what the definition of Gen Y-ers is like:

“Born: technically, 1977-1998. I’m talking about the group born post-1990, who are 0-19 years old right now. Optimistic and confident. Believe everyone should have their own path. Communicative but not necessarily classically social. View lifestyle as a right, not a privilege. Digitally trained. Don’t so much reject rules like Gen Xers, but see rules as irrelevant. Same with some institutions.”