One of the greatest objections to content marketing which I’ve heard repeatedly is this:
Wouldn’t content marketing erode my competitive advantage?
Tag: gifting
The Three Gs of the Social Web
These male chimpanzees practise social grooming (courtesy of Mad Science @ QHST)
Noticed why your birthday photos are more well “liked” than a business update?
Or that people whom you “liked” and “commented” on tend to return the favour?