Tag: global brands

The Whats and Hows of Global Brands

November 18, 2008 Blog no comments


Courtesy of woodleywonderworks

I was invited to a sharing session yesterday afternoon by David Shaw, Director at Effective Brands and a former marketing stalwart at both Lenovo and HP. Founded by Marc De Swaan Arons, the company embarked on a worldwide global brand study seven-years ago which now includes close to 100 global brands with a database of about 40,000 marketers. In the study, the branding consultancy focused on global marketing challenges and possible solutions to overcome them.

Here are some of the key highlights which I picked up.