grassroots marketing | Cooler Insights

Why Movements Matter (And How You Can Use It In Marketing)

Walter — Tue, 02 Feb 2016 00:34:00 +0000

Learn how to embrace movement marketing, and excite your customers to not just be buyers but evangelists for your cause.

The post Why Movements Matter (And How You Can Use It In Marketing) first appeared on Cooler Insights.

The 3 Players in Content Marketing

Walter — Sat, 15 Dec 2012 03:52:00 +0000

What is the single best way to reach consumers in the age of social media and digital devices? The answer lies in creating and curating great content.

The post The 3 Players in Content Marketing first appeared on Cooler Insights.

Face-to-Face Still Trumps Facebook

Walter — Sat, 29 Oct 2011 09:37:00 +0000

According to the latest post on Church of the Customer, the most important platform for consumers to talk about brands isn’t on Facebook, Google +, Twitter or even SMS! Rather, it is good old person-to-person communication in the flesh (well at least in the US). Have a look at this chart here from eMarketer: Source: […]

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