Read this excellent post on Branding Insider about Place Branding and how it is moving into smaller municipalities and towns in the United States. It triggered off this idea about the branding of residential communities in Singapore.
What if we brand each and every one of our estates in Singapore? In other words, give them a greater individual identity, uniqueness, colour and point of differentiation. After all, Singapore, though tiny, isn’t just a homogeneous and uniform mass. It would be awesome, wouldn’t it?