Digital marketing can be a huge boost to your company, regardless of its size.
However, you need to choose the right digital marketing agency—the quality of your agency partner’s digital marketing content can make or break your business.
Digital marketing can be a huge boost to your company, regardless of its size.
However, you need to choose the right digital marketing agency—the quality of your agency partner’s digital marketing content can make or break your business.
Should you hire a General (like Cao Cao) or a highly specialised Sniper? (courtesy of Rongwen’s blog)
In the Human Resource function of any organisation, an age-old dilemma commonly exists.
Should a company hire somebody with years of vertical expertise with deep and specialised knowledge in a niche area? Should it instead recruit somebody with horizontal expertise (ie a generalist) who may even hail from an entirely different profession or industry altogether? How about a candidate with a mixture of both horizontal and vertical areas of specialisation?