Tag: ian mckee

Word of Mouth Demystified

June 20th, 2007   •   12 comments   


Ian McKee, CEO of Vocanic, shared at the recent PR Academy Conference about the importance of Word of Mouth (WOM) marketing. Anybody who has spent time on the blogosphere will probably have heard about this term. However, what does it truly mean?

In his presentation, Ian shared some startling findings.
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