https://coolerinsights.com Content Marketing and Social Media Agency in Singapore Sat, 24 Sep 2016 09:37:13 +0000 en-GB hourly 1 https://coolerinsights.com/wp-content/uploads/2015/09/cropped-Cooler-Insights-Square-Logo-32x32.jpg https://coolerinsights.com 32 32 https://coolerinsights.com/2010/09/nothing-beats-sheer-hard-work/ Sat, 11 Sep 2010 04:48:00 +0000 http://coolerinsights.com/uncategorized/2010/09/nothing-beats-sheer-hard-work/ Thomas Edison worked endlessly to become the world’s greatest inventor, with a record 1,097 patents to his name (picture source) There are no secret potion you can quaff for instant riches. Nor will that two day workshop bring you instant fame and glory. Our world is full of shamans, witch-doctors, snake-oil salesmen and ‘gurus’ encouraging […]

The post Nothing Beats Sheer Hard Work first appeared on Cooler Insights.]]> https://coolerinsights.com/2010/07/from-push-to-pull-to-participate/ Sat, 03 Jul 2010 02:51:00 +0000 http://coolerinsights.com/uncategorized/2010/07/from-push-to-pull-to-participate/ T-Mobile’s Flash Mob at Trafalgar Square In the world of advertising, it is common for one to think about generating Attention first before anything else. After all, that age-old mnemonic AIDA (Attention, Interest, Desire, Action) is predicated on the ability to capture your target audience’s eyeballs/ eardrums in the cacophony of marketing clutter. Well things […]

The post From Push to Pull to Participate first appeared on Cooler Insights.]]>