Laughter the Best Advertising Medicine?

Is humour in advertising overrated? Or a fundamental element of attracting customers to your brand? Well, it depends on how they are applied.

Anybody who has watched the following VISA commercials would agree that they are highly entertaining yet memorable. It helps that they have a sterling cast and a certain style which makes them unmistakably VISA.

An example is this one with Catherine Zeta-Jones…

Read More