Tag: marketing environment

Why Context is so Critical

October 14, 2009 Blog no comments

Context helps one understand where and how consumers purchase (Russian Market in Phnom Penh, courtesy of Larpoon)

We have all been caught in the wave one way or other. The rush towards speed and efficiency in business – partially abetted by the global craze over social media – has led many to forget about the foundational strategies of marketing. There is such an emphasis on tactics (10 ways to be richer, 7 tips to make your wife happy, 15 of the most important ideas in social media marketing…) that people forget about that all important factor.

Namely, context.