Tag: movement marketing

Why Movements Matter (And How You Can Use It In Marketing)

February 2, 2016 Social Influence no comments

ImNoAngel Movement Marketing

I’m No Angel (#ImNoAngel) by Lane Bryant is a good example of Movement Marketing

In today’s “hyperconnected, ultra-competitive, and supercluttered marketplace,” doing more of the same big idea advertising on mostly mainstream media channels isn’t going to work anymore.

Consumers are getting jaded and overloaded with information – much of which has little or no relevance to their lives nor their interests.


Transforming Lives Through Culture – Project Intan 2014

September 11, 2014 Blog no comments


Alvin Mark Yapp, Founder of The Intan; DPM Teo Chee Hean; Mr Koh Choon Hui (Chairman of Singapore Children’s Society) and Minister for Manpower Tan Chuan-Jin at Project Intan 2014 (courtesy of The Fat Farmer)

Alvin Mark Yapp is a man on a mission. Boss of outdoor advertising specialist Bus Ads, the Peranakan entrepreneur opens up his beautiful Peranakan-themed home every year to raise funds for the needy. And boy are his tireless efforts making waves!