nostalgia | Cooler Insights

This book brought tears of sweet nostalgia to my eyes

Walter — Tue, 28 Jul 2015 12:54:37 +0000

Have you wondered how life was like in Singapore way back in the 1960s? Join me on a trip down memory lane with my book review of Singapore in the 60s.

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Relive the Glorious Past at Singapore HeritageFest

Walter — Mon, 23 Jul 2012 22:46:00 +0000

Join in the heritage party this July! Celebrating its 9th year at 9 heartland malls, 2 satellite hubs and lots of other places, Singapore HeritageFest 2012 serves you a yummy spread of heritage goodies across the island. With the theme Recollect, Reflect and Reconnect, the National Heritage Board’s annual extravaganza promises lots of activities that […]

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Customised Curated Memories

Walter — Thu, 05 Jul 2012 14:48:00 +0000

Ethan’s birth was one of my life’s biggest moments In a consumer world awash with an endless stream of innovative products and services, there appear to be one thing that’s missing. And that is to tap onto a customer’s deep and intimate memories. Now wait a minute. Isn’t that the same as what peddlers of […]

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Employing Nostalgia in Marketing

Walter — Tue, 05 May 2009 15:41:00 +0000

Nostalgia is a powerful emotion that grips every one of us. Discover how you can bring back the beauty of a bygone age by employing nostalgia in marketing.

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