Tag: Ocean Park

David versus Goliath: Ocean Park Hong Kong’s Experience

July 3rd, 2011   •   4 comments   

Courtesy of Ocean Park website

In a leisure world dominated by American brands like Disney and Universal Studios, Ocean Park has distinguished itself year after year.

Thanks to my colleagues from the Association of Singapore Attractions (ASA), I had the privilege to learn how Hong Kong’s Ocean Park managed to hold its ground against HK Disneyland.
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How an Underdog Trumps Disney [Case Study]

August 19th, 2007   •   5 comments   

How an Underdog Trumps Disney
Can Whiskers (Wai Wai) take the mickey out of Mickey Mouse? (source of image)

What do you do when an 800 pound gorilla arrives at your door step?

Well, you differentiate, innovate and fight back with all you’ve got. Especially if you are an incumbent home-grown player in your local market.
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