https://coolerinsights.com Content Marketing and Social Media Agency in Singapore Sun, 25 Sep 2016 13:04:43 +0000 en-GB hourly 1 https://coolerinsights.com/wp-content/uploads/2015/09/cropped-Cooler-Insights-Square-Logo-32x32.jpg https://coolerinsights.com 32 32 https://coolerinsights.com/2009/06/sexy-selling-in-less-than-10-words/ Mon, 15 Jun 2009 00:00:00 +0000 http://coolerinsights.com/uncategorized/2009/06/sexy-selling-in-less-than-10-words/ If this outdoor advertisement doesn’t catch your eye, I suppose nothing else will. No prizes for guessing what product they are pushing for! What’s more interesting though is how a seemingly simple advertisement like this follows the age-old rule of AIDA. In advertising parlance, this means Attention, Interest, Desire and Action. 1) Attention – Obviously […]

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