Tag: participation economy

From Push to Pull to Participate

July 3rd, 2010   •   no comments   

T-Mobile’s Flash Mob at Trafalgar Square

In the world of advertising, it is common for one to think about generating Attention first before anything else.

After all, that age-old mnemonic AIDA (Attention, Interest, Desire, Action) is predicated on the ability to capture your target audience’s eyeballs/ eardrums in the cacophony of marketing clutter.
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