My family’s recent holiday in Melbourne was a great adventure, spanning 8 days and covering different kinds of experiences. Its difficult to capture everything in one blog post, so I will split it into several parts, interspersed with regular posts on marketing. First on Melbourne City itself.
Led by Lord Mayor John So (a Chinese no less), Melbourne City presented a unique melting pot of different cultures while being both sophisticated and cosmopolitan. Walk along its streets and chances are that you will see people of different ethnicities happily mingling with each other. One of its major advantages is the weather, which is mostly cool and breezy any time of the year without going to extremes.
Melbourne residents are sports fanatics, and it was interesting to see many of them jogging, cycling and playing Aussie football at virtually any time of the day. The city is also full of life, with museums, historic buildings, art performances, restaurants, shops and parks adding much colour and vibrancy. A quirky aspect of the city is its transport system. You can either get around on foot, bicycles, buses, trains, trams, taxis, cars, and even skateboards and horse-drawn carriages!