Uber marketing guru Professor Philip Kotler
I had the fortune of attending a recent conference featuring one of the world’s top management guru Philip Kotler. Apparently, he is a museum fan too and may feature the National Museum of Singapore in his next book. Woo hoo!
At the lecture, Professor Kotler shared about the rising importance of PR versus advertising and gave us a new acronym – PENCILS – in which to desribe the dimensions of PR. What does it mean?
