Tag: place marketing

Transforming Places into Destinations

May 19, 2011 Public Relations 1 comment


Does Crazy Rich Asian help to promote Singapore? (courtesy of Crazy Rich Asians movie)

Everybody’s talking about Crazy Rich Asians, the blockbuster Hollywood movie based on Singapore-born author Kevin Kwan’s book of the same name.

While the movie was celebrated for giving Asians a major role in a Hollywood movie, it garnered its fair share of brickbats by those who felt that it did not fairly represent Singapore in its portrayal.