Tag: pop psychology

David and Goliath: Book Review

March 5, 2014 Book Reviews 2 comments

 

David and Goliath by Malcolm Gladwell

Why do underdogs triumph over mightier enemies? How does one turn a weakness into a strength?

In yet another entertaining trip of the intellect, Malcolm Gladwell’s latest volume David and Goliath tackles perennial paradoxes with much aplomb. Written in his usual captivating prose, Gladwell’s book – subtitled Underdogs, Misfits and the Art of Battling Giants – provides one with much food for thought while challenging conventional wisdom.


The Push of Psychological Sways

October 19, 2010 Book Reviews 1 comment

Written in a style reminiscent of Malcolm Gladwell, “Sway – The Irresistible Pull of Irrational Behaviour” by Ori and Rom Brafman explores how seemingly irrelevant psychological influences impact human decisions. Peppered with anecdotes and experiments from social psychology, behavioural economics and organisational behaviour, Sway tells us why much of our decision making is more often subjective than objective.

Citing fascinating examples from the Israeli Army, US’s Supreme Court, Who Wants To Be a Millionaire, and the anthropological fraud known as the “Piltdown Man“, the Brafman brothers’ weave a compelling narrative in the slim volume. Backed by scientific research, the case studies help to illustrate various psychological phenomena throughout the book. They include: