PR | Cooler Insights

Can Bad Online Publicity Be Good PR For Your Brand?

Walter — Thu, 17 May 2018 05:31:48 +0000

Can bad news with negative virality be good for your brand? Only under certain circumstances. Learn what these are here.

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What AirAsia Can Teach Airlines About Crisis Communications

Walter — Sun, 23 Jul 2017 13:37:42 +0000

What should publicists and their CEOs do when their airlines are hit by incidents and crises? AirAsia CEO shows us how.

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Nikon Photo Contest: Viral Sensation or PR Fiasco?

Walter — Sun, 31 Jan 2016 08:05:13 +0000

Nikon's photo contest has turned into a major online fiasco. It has gained so much virality that it has spread far beyond Singapore's shores. What lessons in crisis communications can we glean from here?

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Managing the 4 Types of Communication Crises

Walter — Sun, 05 Jul 2015 04:17:39 +0000

What should you do when a major crisis erupts? How can you counter the wave of negative public opinions that emerge, especially when they happen online?

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How Massive Media Influences Global Incidents

Walter — Sun, 18 Jan 2015 12:51:32 +0000

How do rapid and massive peaks and crashes in media publicity influence us? Discover the 5 effects of media publicity and why extensive media coverage may be a double-edged sword.

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What Kind of Marketer are You?

Walter — Sun, 10 Nov 2013 05:05:00 +0000

The Marketer Scientist is a new superhero (courtesy of Search Engine Land) In the world of marketing, there are two schools of thought. The first – and more common – group believes that marketing belongs to the rarefied world of advertising professionals, PR experts, and market research wizards. Every step is finely calibrated, like strokes […]

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The Book of Business Awesome/ UnAwesome (Review)

Walter — Sun, 13 Jan 2013 13:09:00 +0000

Have you wondered what works (and doesn’t) in Facebook? Or how you can undo an ill conceived tweet let loose in a fit of anger? Maybe you need to stand out in a sea of fiercely “social” competitors? Well, now you can. Written in tongue-in-cheek fashion with unabashed directness, The Book of Business Awesome/The Book […]

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Should I or Shouldn’t I? – Ethics in PR

Walter — Fri, 14 Aug 2009 09:15:00 +0000

Courtesy of Keith Maguire As a public relations professional who deal with the media on a regular basis, I am often faced with situations which require a judgement call. These may take the form of a series of deeply probing questions by journalists who are determined to weed out the grains of dirt, or to […]

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