https://coolerinsights.com Content Marketing and Social Media Agency in Singapore Wed, 23 Nov 2022 02:56:52 +0000 en-GB hourly 1 https://coolerinsights.com/wp-content/uploads/2015/09/cropped-Cooler-Insights-Square-Logo-32x32.jpg https://coolerinsights.com 32 32 https://coolerinsights.com/2020/06/psychological-pricing-strategy/ https://coolerinsights.com/2020/06/psychological-pricing-strategy/#comments Tue, 23 Jun 2020 12:53:50 +0000 https://coolerinsights.com/?p=13611 Wish to sell more products online and offline? Use these ninja techniques in psychological pricing!

The post 10 Psychological Pricing Strategies to Boost Marketing Results first appeared on Cooler Insights.]]> https://coolerinsights.com/2020/06/psychological-pricing-strategy/feed/ 1 https://coolerinsights.com/2016/05/the-art-of-giving-through-marketing/ https://coolerinsights.com/2016/05/the-art-of-giving-through-marketing/#comments Fri, 20 May 2016 01:12:33 +0000 http://coolerinsights.com/?p=709 Giving value to your customers doesn't have to cost you an arm and a leg. Find out why and how you can give to get marketing.

The post Why Your Marketing Should Be A Gift (And How To Make It So) first appeared on Cooler Insights.]]> https://coolerinsights.com/2016/05/the-art-of-giving-through-marketing/feed/ 1 https://coolerinsights.com/2014/09/when-it-pays-to-pay/ Wed, 03 Sep 2014 20:03:00 +0000 http://coolerinsights.com/uncategorized/2014/09/when-it-pays-to-pay/ Courtesy of Brinks Blog I love Seth Godin’s inspirational riffs, and his recent thoughts on price just rocked my socks. Quoting from his post: Price is more than an exchange of coins. Price is a story, a powerful tool for changing minds and one way we persuade ourselves to make a change. Lowering your price […]

The post When It Pays to Pay first appeared on Cooler Insights.]]> https://coolerinsights.com/2011/08/cheap-advertising/ https://coolerinsights.com/2011/08/cheap-advertising/#comments Tue, 02 Aug 2011 12:44:00 +0000 http://coolerinsights.com/uncategorized/2011/08/cheap-advertising/ Singapore is not just a “fried rice paradise”. It is also a “hard sell paradise”. If you flip through the papers on any single day, approximately 80% of the advertisements scream “DISCOUNTS”, “SALE”, “FREE”, “PROMOTION” and other words aimed at tugging at your wallets. Because we’re such avid bargain hunters, anything priced at the normal […]

The post Cheap Advertising first appeared on Cooler Insights.]]> https://coolerinsights.com/2011/08/cheap-advertising/feed/ 1 https://coolerinsights.com/2011/02/how-much-should-you-charge/ https://coolerinsights.com/2011/02/how-much-should-you-charge/#comments Sat, 26 Feb 2011 04:03:00 +0000 http://coolerinsights.com/uncategorized/2011/02/how-much-should-you-charge/ Courtesy of Rentoid In an age where anything and everything is trending towards FREE, companies face many increasingly thorny dilemmas on the issue of pricing. What should one charge in order to make a profitable and sustainable living? How can one stand out from other similar businesses using price as a lever? Is there a […]

The post How Much Should You Charge? first appeared on Cooler Insights.]]> https://coolerinsights.com/2011/02/how-much-should-you-charge/feed/ 2 https://coolerinsights.com/2010/12/the-pros-and-cons-of-lower-cheaper-discounts/ Tue, 14 Dec 2010 22:33:00 +0000 http://coolerinsights.com/uncategorized/2010/12/the-pros-and-cons-of-lower-cheaper-discounts/ One of the most common forms of ‘marketing’ is what I call the L.C.D. It translates into 3 universally embraced words: Lower Cheaper Discounts (or Lowest Common Denominator, depending on how you see it). In the hypercompetitive world of consumer marketing, offers, special deals, sales, one-for-ones, buy-one-get-one-free, season-ending-soons, and other price-related promotions have always been […]

The post The Pros and Cons of Lower Cheaper Discounts first appeared on Cooler Insights.]]>