Tag: purchase decision

Content Marketing 101: Mapping Your Buyer’s Journey

April 5, 2017 Content Marketing 11 comments

Do you know that it takes 6 to 8 interactions or more before your customer buys from you? Or that content marketing  may take months or even years before you see serious results?

To optimize your content marketing efforts, you need to map your customer’s buying journey, work out your content mix, and integrate it to your marketing funnel. And that’s what we will show you in this article.