Enough have been said about the impact of the global subprime crisis on the financial markets, economy, and jobs. The axing of 900 staff recently from DBS is just the tip of the iceberg.
Against such a backdrop, how will marketers in Asia fare? Are the roaring years of record marketing budgets well and truly over?
R3, a regional marketing consultancy, recently published a study on Regional Marketing Budget Allocations in 2009. The study was conducted through phone, email and face-to-face meetings with 50 senior marketers in Asia, covering 100 of Asia’s top 500 brands. They include Unilever, DHL, Samsung, VISA, Maybank, Pepsi, Tiger Beer, and Haier.