One for the Road

Science Centre’s Roadshow on Chinese Inventions at Chinatown Point

One of the most common forms of events marketing are roadshows. These can be standalone affairs in shopping malls or be part of a greater themed exhibition and convention.

For years, roadshows have been used by credit card companies, insurance agents and real estate marketers to attract new customers. Often, the aim is to provide a “mini” experience-rich zone to interest potential customers who can then be quickly converted to sign up for whatever packages you have to offer.
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