Calculating Return on Marketing Investments

September 8th, 2009   •   2 comments   

Calculating Your Return On Marketing Investments
Now you can splash those ads without fear! (courtesy of Entrepreneur magazine)

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker (1838-1922)

Sadly, this age-old problem is still faced by many CEOs and CFOs in an organisation. 
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