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Tag: ryan holiday
How to Create and Market Evergreen Products
How did a movie like The Shawshank Redemption gross more than US$100 million even though it stank at the box office?
What can you do to develop an evergreen product or service — one that continually generates income years after its launch?
Thanks to The Perennial Seller by Ryan Holiday (he also wrote Growth Hacker Marketing), we now have a framework to build and market everlasting products and services.
The Beginner’s Guide to Growth Hacking Marketing
Unless you’ve been sleeping under a rock all this while, you probably heard of the term “growth hacking” bandied about in start-up circles.
Billion dollar “unicorn” companies like Facebook, Airbnb, Uber, Dropbox and Instagram have growth-hacked their way into billions of dollars of investor value.