Once in a while, you stumble upon a gem of a book which you cannot put down. That happened to me recently, when I read Lovemarks (authored by Saatchi & Saatchi CEO Kevin Roberts who blogs here). Apparently, Kevin was in town recently as part of the Global Brand Forum but unfortunately, work commitments made it difficult for me to catch him live in action. Maybe next time.
There are several key ideas in Lovemarks which I found very useful (and which I blogged about before). One of these was that brands (which can be products, places, events or people) that resonated emotionally with people have these three key elements: