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Digital Marketing 101: Search vs Social

Walter — Tue, 12 Jul 2016 23:46:45 +0000

What should a new business do to improve its digital presence? Should it invest its resources in search marketing or social media marketing? Find out here.

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Beginners Guide to B2B Digital Marketing

Walter — Sun, 13 Mar 2016 23:57:40 +0000

How should B2B companies make use of digital marketing? What can they do to synchronise their digital marketing efforts with their customer journeys?

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The Buzz Behind Google’s Hummingbird

Walter — Sun, 02 Feb 2014 06:29:00 +0000

Source of image In case you don’t already know, the world of Search Engine Optimisation (SEO) is going to the birds. Or more specifically, the Hummingbird. Announcing its brand new algorithm for search recently at its birthday, Google’s Hummingbird claims to make search more natural, contextual and human. In other words, trying to “game” the […]

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Social Marketology: Book Review

Walter — Thu, 06 Jun 2013 13:43:00 +0000

Social media marketing is probably the most heavily written management topic on the planet. Unfortunately, many books, articles, blogs and podcasts on social media focus too heavily on the “feel good” factor of success stories. These tend to be more inspirational than instructional. Ric Dragon’s seminal publication Social Marketology is different. Providing a methodical framework […]

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