Tag: Singapore Flyer
Maiden Flight on the Singapore Flyer
After blogging about what the Singapore Flyer could do to shore up its marketing efforts about 15 months ago, I finally had the chance to embark on a maiden voyage on the world’s largest ferris wheel. This was possible thanks to the good folks at the Civil Service College who organised this special thank you function for contributors and supporters of their various programmes. Joining me were Rambling Librarian Ivan Chew as well as David Lee of PRSpeak.
Here’s a pictorial account of my voyage tonight, fresh from the lenses of my digital camera.
A view of the complex with the Singapore Flyer which had various F&B outlets, a teddy bear workshop, and various other specialty retailers.
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Flying High in the Ferris Wheel Stakes
Courtesy of www.singaporeflyer.com.sg
I followed with much interest the recent news on the Singapore Flyer and how corporate organisations are making a beeline to book it for their functions. It is certainly heartening to see it kick off to a flying start, especially in light of the recent demise of Crazy Horse Paris and Jurong Crocrodile Paradise. With Adval running it (a subsidiary of NTUC Club), and a highly experienced management team (some of whom I know personally), I believe that it will at least have enough horsepower to keep itself going for some time.
To sustain itself over the long haul however, the Singapore Flyer will need to constantly sharpen its saw and offer unique value to its customers. There are many giant ferris wheels around the world – the London Eye, the Eye on Malaysia, a proposed Giant Wheel in Berlin (2008), another in Las Vegas, and yet another in Shanghai (the Shanghai Star). If you count the smaller sized wheels, there are plenty more in cities like Osaka, Hokkaido, and even Bangkok’s Suan Lum Night Market!
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