Tag: social customer care
Customer experience is fast becoming the number one digital marketing strategy.
Also known as CX, customer experience was cited by Adobe-eConsultancy as the most exciting opportunity in 2015, overtaking even content marketing.Read More
Do you know that companies are literally losing billions of dollars each year by pissing off their customers? Or that it costs 6 to 7 times more to acquire a new customer than to keep an existing one?
It always amazes me why companies would rather focus on acquiring new customers through social media than care for existing ones.Read More